Smith & Sky
website development
Scaling to 1,200 Monthly Sales with Age-Old Wisdom and New Age Marketing
Heritage Threads, steeped in decades of craftsmanship and style, stood at a digital crossroads. Despite its rich legacy, the brand struggled to carry its offline prestige online, with modest pricing—Rs. 250 average and Rs. 400 AOV—posing a significant challenge in the competitive e-commerce fashion space.
Website Journey Revamp
Over a focused 40-day ad testing phase, we uncovered a hidden gem—an untapped audience of over-40-year-olds on Facebook, a group with a deep appreciation for timeless style. Leveraging this insight, we shifted from standard product showcases to evocative visuals that celebrated the heritage, comfort, and elegance embodied in our clothing.
result
Our 40-day ad testing phase revealed a goldmine—an overlooked audience of over-40-year-olds on Facebook, a demographic drawn to classic elegance and quality. Capitalizing on this, we moved beyond basic product shots, crafting visually rich campaigns that reflected the timeless charm and comfort our clothing represents.
