shreeveer

website development | social media | e-commerce

Scaling to 1,200 Monthly Sales with Age-Old Wisdom and New Age Marketing

Fearless Tea, rooted in a 150-year legacy of premium tea cultivation, was at a crossroads. With a history as rich as its brews, the brand found itself struggling to translate its offline eminence to the online world, with a particularly low price point of Rs. 250 average and Rs. 400 AOV presenting a steep hurdle.

 

Website Journey Revamp

Recognizing the importance of first impressions, we reinvigorated Fearless Tea’s digital presence. The website was overhauled to reflect a bold personality, incorporating vintage aesthetics and long shadows that resonated with the brand’s name and heritage​​.

Targeting a Mature Demographic on Facebook

Our ad testing phase, spanning 40 days, unearthed a goldmine – the untapped audience of over-40-year-olds on Facebook, a demographic with a cultural penchant for tea. We seized this insight to tailor our ads, veering away from product displays to captivating imagery that embodied the essence of tea​​.

Localized and Culturally Resonant Messaging

The breakthrough came with the colloquial yet powerful tagline “Baap of Kadak Chai,” tapping into the local lexicon to forge a deep connection with the audience.

Cost Cap Campaigns and Social Proof

We fine-tuned our strategy with cost cap campaigns to maintain efficient spending while leveraging post IDs to amass social proof, amplifying trust and credibility.

result

We fine-tuned our strategy with cost cap campaigns to maintain efficient spending while leveraging post IDs to amass social proof, amplifying trust and credibility.