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PERFORMANCE MARKETING | social media
Scaling to 1,200 Monthly Sales with Age-Old Wisdom and New Age Marketing
Fearless Tea, rooted in a 150-year legacy of premium tea cultivation, was at a crossroads. With a history as rich as its brews, the brand found itself struggling to translate its offline eminence to the online world, with a particularly low price point of Rs. 250 average and Rs. 400 AOV presenting a steep hurdle.
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